“Your brand name is only as good as your reputation.”
There are many famous quotes about the importance of branding because branding IS important. Branding tells consumers what they can expect from you and your company. It promotes recognition, familiarity. It sets you apart. It’s your business’s DNA.
But what exactly is “branding?”
“Branding” today has a broad meaning. It is the overall process of shaping consumers’ minds about a specific person, company, product, or service. We as consumers give meaning people, products, and services, and based on that meaning, we choose or don’t choose them over the competition.
So if your branding can make or break you as a business, or even as a known personality or political figure, then it’s crucial to take branding seriously. And if your brand takes a hit because of mistakes (everyone is human after all) or because of misrepresentation or the spread of inaccurate information, all can be lost.
After all, it was Warren Buffett who famously said, “It takes 20 years to build a reputation, and five minutes to ruin it. If you think about that, you’ll do things differently.”
Yes, think about that. 70 to 80% of a company’s market value comes from the branding, according to Harvard Business Review. 70 to 80%. That’s more than the value of the product itself.
Even over 200 years ago, Ben Franklin understood the importance of reputation. “It takes many good deeds to build a good reputation,” Franklin said. “And only one bad one to lose it.”
Thankfully, it’s not 200 years ago and today there are services like ours at Reputation Changer, that can proactively keep ahead of threats to your brands reputation, or repair damage that has already been done. We are here to guide you through protecting your brand’s name, so that you can rest easy, put worry aside, and get back to business.
We start working for you immediately, doing everything it takes to keep or put your name in good standing. Standing behind you are a team of experts, from writers to legal experts to social media specialists to public relations associates. Every one is dedicated to doing all they can to preserve or restore your good name.
Because your branding, and your brand’s reputation, is more important now than ever. In our era of “cancel culture,” one minor wrong move by your brand can prompt buyer boycots, viewer boycots, job losses, political losses, and other brand and life destroying consequences. The important thing to know is that it’s not to late to turn things around. Even the most hastily “canceled” can rise from the ashes, and be redeemed.
By increasing positive reviews, publishing favorable news articles, and removing negative content where possible, Reputation Changer transforms the negative narrative surrounding your brand into a positive one. And as our favorable content begins to make the rounds and is featured on the top pages of popular search engines, consumers and readers start to take notice.
Soon, your brand stands out from the crowd in the very best of ways. With the help of Reputation Changer, your brand is perceived as one that is trustworthy, familiar and sought-after.