We all have a personal brand, though most of us don’t even realize it.  This unique brand is the image that we reflect to others online.

For example, what do your individual social media posts say about you? When you google yourself, what kind of information comes to light?  Is your LinkedIn profile up to date? These things are all part of your personal brand.

So what does your brand communicate about you? That you’re successful? Ambitious? Confrontational? Warm? Funny? Busy? Depressed?  Your online profile could be saying more about you than you realize.  And with the increasing relevance of social media in our lives, it’s more important than ever to keep control of our narrative.

After all, most employers, potential dates, new friends, prospective business partners…all do a google search to learn more about you.  And what they find can determine if they want to continue their relationship with you or abandon it.  Therefore, it is essential to take personal branding seriously today.

It was Amazon founder Jeff Bezos that famously said, “Your brand is what people say about you when you’re not in the room.” If you think about that honestly, are you happy with what people might say about you when you aren’t in the room? Are you pleased with how you present yourself to the world?

If not, let’s change that.

Your personal brand should let people know the unique combination of skills and experiences that make you who you are. It should differentiate you from the competition, it should build trust in you.

Because 70% of employers use social media to investigate potential hires. And 43% of employers use social media to keep tabs on current employees.  And don’t forget, in today’s gig economy,  prospective freelance clients are peeking at your online profiles too.

Clearly communicate who you are to these potential employers and clients.  Build your online profiles so that the traits you want to convey are displayed. But making a better personal brand doesn’t happen overnight. It takes consistent effort.  You must take the time to rework your profile pages, make regular posts that reflect your image well, and delete anything that might give the wrong impression.

Positive personal branding generates interest in you and opens doors in your professional and personal life.  Your brand IS your reputation in our digital world. Consider including a “branding statement” on your profiles that echos your voice and conveys your character. At the same time, that statement should highlight your specific talents and shed light on your career and interests.

Here at Reputation Changer, we understand the essential nature of your personal brand and will do everything it takes to make sure it is a good one. If there are tarnishes to your brand, we can help.  We can aid you in starting a blog, building a presence on Medium, or hosting a publicized webinar.  So that when your name is Googled, all of these things will appear, pushing down any negative content.

You can trust our experts at Reputation Changer From content writers to legal experts to social media specialists and public relations professionals, we are here for you.

So, are you ready to turn your personal brand into something great?

Contact us now for a free consultation.

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